As part of the curriculum dedicated to the Third sector and Social economy, promoted by the Faculty of Philosophy of the Pontifical Salesian University (UPS), the seminar "Third sector, techniques for effective and innovative communication" will take place on November 15, from 5:30 PM to 7:00 PM.
The event aims to provide the foundations for social media communication, emphasizing the importance of an effective communication strategy in the current social context. Various methods through which organizations can present themselves and engage their audience will be reviewed, with a focus on creating content that resonates with the values and missions of the Third Sector.
Furthermore, the topic of creating and building a communication strategy will be addressed, discussing how to plan, execute, and monitor effective social campaigns that not only raise awareness around important social causes but also activate concrete actions from the community, such as donations and volunteer engagement.
This event is aimed at everyone working in the Third Sector, but it is also open to students, communication professionals, and anyone interested in discovering how social media can become valuable allies in developing activities of general interest.
The contributions of the three experts in digital and social communication who will alternate during the seminar are important:
- Leonardo Cecchi, Digital Manager at VisFactor;
- Tommaso Longobardi, Social Communication Manager for the President of the Council of Ministers Giorgia Meloni;
- Pietro Dettori, Digital and Social Manager at Maim Group.
To participate, registration is required by completing the dedicated form, accessible by clicking on the following link.